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A final year Fashion Marketing student with a strong academic background in digital marketing, strategic brand management, consumer behaviour, and market research. Demonstrates a consistent ability to apply theoretical knowledge to practical, industry-relevant projects through detailed reports, brand strategies, and trend analyses. Skilled in conducting both primary and secondary research, with experience using marketing models to support data-driven decision-making. Proficient in industry-standard tools including Adobe Creative Suite (InDesign, Illustrator, Photoshop), WGSN, and Google Analytics, with a creative yet analytical approach to problem-solving.